Wednesday, January 12, 2011

Honda technology and the Leap of Faith

Honda's robotic technology ad which you may of seen running on the internet uses an expression not usually associated with applied science: "leap of faith".

Now what did Kierkegaard think of the "omnibus" on the streets of Copenhagen?

Perhaps the Honda robots can be used as ushers in mega-churches to pass the collection plates and count the cash after the faithful hear the benediction that they go forth to consume and to prosper.

Robots and the "salto mortale" may be next in the rhetoric of the unrehearsed company cheerleader catching our ear with some favoured association.

Perhaps Toyota can talk about their beliefs next ...

"Leap of Faith" ... not even marketing is based on that notion.

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